FMCG market stands for Fast-Moving consumer Goods market, which means the products that are sold quickly and don’t have a long shelf life at relatively low cost. They are also called CPG (Consumer Packaged Product).
Dairy products, Processed foods, Toiletries and Over-the-counter drugs can be categorized as FMCG.
it also includes other products such as household cleaning goods , chocolate and biscuits, pre-packaged foods, and other similar products, that are highly demanded with longer shelf life.
FMCG market is very big and many some of the biggest companies in the world work in this sector.
FMCG market in Iran
Iran itself, has many FMCG companies active in food & beverage sector, cleaning products and chocolate & biscuits.
With the change of Iranian life-style and moving toward a modern society, FMCG market in Ira is growing very fast.
Here are the main drivers for FMCG market growth in Iran:
High rate of urbanisation, according to Iran Census 2016 urban population is growing
More women are in work than before, which is an important reason that the consumption of fast food, pre-packaged food, processed foods have raised.
Expansion of retail channels and chain stores. The main channel to sell the products in Iran market, are retail shops. 91,8% of FMCG products are sold in these so called “traditional shops” and only 8,2% of their total sale is in modern stores- chain stores. But the number of chain stores and hyper markets is increasing very fast, thanks to the recent international investments.